By Ulrich Brecht

Der Autor vermittelt dem interessierten Praktiker BWL-Kenntnisse, die notwendig sind, um ihn bei Entscheidungen zur strategischen Ausrichtung des Unternehmens, der Wahl des betrieblichen Standorts, des advertising, der Personalarbeit, der Finanzierung sowie bei Beschaffung, Produktion, Distribution zu unterstützen.

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BWL für Führungskräfte: Was Entscheider im Unternehmen wissen müssen (German Edition) by Ulrich Brecht


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